What steps do we take to manage your PPC campaign?
Keyword Research and Incorporate Negative Keywords
Our Pay Per Click specialists will do a complete keyword analysis for your company using professional tools, choosing the phrases that would create the most queries, therefore broadening the reach.
We will include non-converting phrases as negative keywords to boost campaign relevance and eliminate irrelevant inquiries and clicks. Negative keywords are terms that prevent your advertisement from being activated by a certain word or phrase.
Only keywords with a high return on investment will be bid on by our PPC specialist. Bids are scrutinized, with an emphasis on the most focused yet least competitive terms.
Ad Group Segmentation
Increase your click-through rate (CTR) and quality score by dividing your ad groups into smaller, more relevant ad groups, which allows you to develop more focused ad content and landing pages.
Landing Page Refinement
Link the content and calls-to-action (CTAs) on your landing pages with specific search searches to boost conversion rates. You should not send all of your visitors to the same page.
Refinement of Landing Pages
To increase conversion rates, link the content and calls-to-action (CTAs) on your landing pages to specific search terms. It is not advisable to direct all of your visitors to the same page.